Privacy Policy

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At Novo Perfume, we deeply value and uphold the privacy of our customers, registered members, and gift recipients. Our commitment to safeguarding your data is paramount, which is why we unequivocally refrain from selling your personal information. Furthermore, we only share your data when you willingly provide it and when there is a legitimate business necessity, such as order processing, customer service, or enhancing your shopping experience.

This Privacy Policy is an integral component of our Terms of Use and encompasses the U.S. State Privacy Notice, addressing additional privacy disclosures required by certain U.S. states. The Terms of Use govern your interactions with our website, located at www.NovoPerfume.com (referred to as the "Website"), and the services provided.

To utilize, subscribe, or register as a member, individuals must be at least 18 years old and meet the legal age of majority in their place of residence. Our Website is designed for a general audience, and we do not knowingly collect, retain, or disclose personal information about individuals under 18. For visitors accessing our Website from the UK, European Economic Area, or Switzerland, please note that the General Data Protection Regulation (GDPR) and similar national privacy laws do not apply, as our website's activities and processing are not intended for or targeted towards individuals in these regions.

This Privacy Policy does not extend to information shared with third-party partners upon leaving our Website or data provided at our Company-owned or franchised retail stores.

Why?

We utilize the information we gather for various purposes, including communication with you, operating our Service, processing your orders, enhancing our products and services (such as responding to your feedback), conducting research (such as analyzing statistics on popular products), providing a more personalized shopping experience (e.g., offering event reminders like birthdays), organizing promotions, contests, and sweepstakes, informing you and your gift recipients about offers and discounts from our Company and Affiliates, and facilitating credits for purchases made under loyalty or buying programs you've joined.

We may amalgamate information received from you via our Service with data from our Affiliates and third parties to enrich and personalize your shopping experience with us and communicate with you in accordance with this Privacy Policy.

Furthermore, as specified below, we may utilize or share your data with Affiliates and unrelated third parties.

What information do we collect?

Depending on your interactions with us and the information you choose to share, we may gather some or all of the following types of data:

• Personal information includes your name, address, telephone number, email address, user ID, and contact details.
• Billing information including credit/debit card number, expiration date, CVV code, alternate or additional billing details, and billing address.
• Demographic information like interests, gender, and birth date.
• Details of products purchased and occasion type (e.g., Valentine's Day).
• Any promotion or gift card code and related information (e.g., if claiming frequent flyer miles).
• Names, addresses, telephone numbers, and email addresses of message and gift recipients.
• Device information includes platform details, user identification number, and device location.
• Application information, including which applications are used, how they are used, and the duration of use.
• Network information such as IP address, network carrier, country code, browsing behavior, and interactions with the Services.
• Other information provided by you, including User Submissions, as defined in the Terms of Use.

Members may also add friends' or other persons' names, addresses, and telephone numbers to their Address Book for sending gifts or expressions. Other Members do not have access to view or edit your Address Book entries.

How do we collect information from you?

We collect information through various channels, including our Website, emails, mail, fax, telephone, mobile devices and applications, and social media applications (e.g., our Facebook App). This includes when you:

• Visit our Website and use our Service.
• Place an order.
• Participate in forums, surveys, contests, sweepstakes, promotions, content submissions, chats, bulletin boards, discussion groups, requests for suggestions, and membership registrations.
• Engage in other activities, services, products, and resources we offer our customers, members, or users.

The information may be directly provided by you when placing an order or participating in a survey, etc., or gathered automatically, as is typical with most websites. This automatic data collection may include internet protocol (IP) addresses, browser type, device information, internet service provider (ISP), referring/exit pages, viewed files (e.g., HTML pages, graphics), operating system, date/time stamp, and/or clickstream data for trend analysis and Website administration. Even if an order, registration, or other process is initiated but not completed or canceled, we may still collect this information.

Use of "Cookies" and "Action Tags":

A "cookie" is a small data file sent to your browser from a web server and stored on your computer. Cookies inform us that you are a prior customer, user, or member and enable certain features. Most web browsers allow you to disable cookies, though this may affect certain aspects of the Services, such as the shopping basket.

We work with third parties who may directly collect or receive information from cookies placed by our Service to assist in business and customer analysis.

Our Service may also utilize "action tags" (single pixel gifs or web beacons) to track purchases, usage, and other web activity. Action tags may provide data to third parties. Additionally, third parties may set their own cookies and tags through our Service, such as for interest-based advertising. We do not govern these third parties or their privacy practices. To limit such access, adjust your browser settings accordingly.

Interest-based advertising:

Our Services collect data for interest-based advertising when you use our Service. Third parties may serve interest-based advertisements on our Service. We adhere to the Self-Regulatory Principles for Online Behavioral Advertising by the Digital Advertising Alliance. Interest-based ads for our products and services may appear on third-party websites depending on your online activities. Opting out: You can opt out of online tracking by certain companies listed at https://www.aboutads.info/ or https://www.networkadvertising.org. After opting out, you'll still receive generic ads, but they won't be based on the data those companies possess. You can also opt out of tracking by our partner, Criteo, which helps personalize your experience and advertise to you across platforms after interacting with our website or other web content. Visit https://www.criteo.com/privacy/disable-criteo-services-on-internet-browsers/ to withdraw consent from Criteo. Opt-out processes rely on cookies for each browser and device, so repeat the process if you delete cookies or use a different device. We don't respond to or honor "do not track" signals or similar mechanisms from web browsers.

Mobile - Push Notifications:

As a user of our Company's mobile application, you may receive push notifications to your device for communication and to notify you of current offers and promotions. To receive timely notifications, certain information from your device is collected. You can disable these communications at the device level if you don't wish to receive them.

Mobile - Analytics:

We use mobile analytics software to understand the functionality of our company's mobile application on your device. This software may record usage, events, performance data, and the application download source. We don't link this information to any personally identifiable data you submit in the

Google Analytics

Our website uses Google Analytics, a web analytics service provided by Google LLC ("Google"). Google Analytics uses cookies to analyze website traffic and track user interactions. The information generated by the cookies about your use of our website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators, and providing other services relating to website activity and internet usage.

Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website.

By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. For more information on Google's privacy practices and how it handles data collected through Google Analytics, please review Google's Privacy Policy: Google Privacy Policy.

To opt out of being tracked by Google Analytics across all websites, you can install the Google Analytics Opt-out Browser Add-on: Google Analytics Opt-out Browser Add-on.